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Mobile Statistics for 2014 That Will Change the Game in 2015

So the mobile statistics in 2014 really showed what is happening with hand-held device and how they might as well just embed into people’s arms because they’re not going anywhere and here to stay. 1. The ad spend on mobile since 2012 to 2014 is a heaping jump upward. Source: eMarketer 2. Mobile is very addictive. […]

What is AB Testing?

A/B Testing My firm Bright Vessel employs A/B testing to measure the performance of two, or more, completely different variations of your webpage. By using this testing method, Digital Complexion can determine which page users respond to more positively. Measuring your visitor feedback is one of the best ways to determine the effectiveness of your website, […]

Social Strategy Part #2

The Social Pages loans for people with no credit rating Facebook: Custom Landing Tab: Design a custom landing page that brands your image or product. Groups: Many are already self-organized, but the simplicity of kicking off others can really pinpoint your audience. Automate website content: You can automate the your website postings if you’re in a […]

Social Strategy – Part #1

The best way to look at social media is how they can affect your acquisition channels and drive conversion. Certain types of business can perform very affectively with conversions when the right campaign and process is follow. The idea is to drive brand awareness socially and build a subscriber or customer base that will want to […]

Custom Google Analytics Dashboard By State

Create a custom google analytics dashboard by State displaying top visited states and by State. https://www.google.com/analytics/web/template?uid=XAoJ6sdQRfCkGol69c6pLg 1. Make sure you are logged into Analytics and is will ask which profile to add to. no faxing pay day loanscash advance lendersPayday Loans Market 2. You have up to 8 widgets for the dashboard, so you can change […]

Setting Up Google Analytics Goals

Goals are a versatile way to measure how well your site or app fulfills your objectives. You can set up individual Goals to track discrete actions, like transactions with a minimum purchase amount or the amount of time spent on a screen. You must define and set up Goals in your Google Analytics account before data […]

4 Best Practices for Web Development

1. Usability and Experience. Defining customer paths by optimizing key experience through UI development and conversion optimization (Example: Segmenting users by new and current customers. Provide a better experience in automating enrollment or provide customer service function to eliminate less phone support.) 2. User Testing. Build out testing scenarios for customer paths and define success […]

The Best Robot.txt File for SEO in WordPress

Here is a sample WordPress robots.txt file that you can use for your wordpress powered site, because guess what… WordPress doesn’t come with a WordPress robots.txt file by default, yep thats right, unless you have added a WordPress robots.txt file there will not be one there at all. So, here you go (this one will work just fine […]

Example Creative Brief

Client / Client contact information: Name, phone number and email address for the person or the team on the client side. Project: Example: “New campaign to test “CitiClick” for Citibank.” Prepared by: Name, phone number and email address for the person or team members who are responsible for writing the brief. 1 Background / Overview: […]